12 Lessons from "Getting To Yes"
Written by Harvard negotiation professors William Ury and Roger Fisher, the book Getting to Yes offers valuable lessons on how to negotiate effectively.
It has sold over 15 million copies.
Getting To Yes presents readers with a unique approach to problem-solving. The authors' method is based on the idea of "principled negotiation", which involves focusing on interests, not positions; generating multiple options for mutual gains; and using creative problem-solving techniques.
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